House Bill 2504 Summer I 2012 Course Syllabus MUSB-2301-01 - Music Marketing
Summer I 2012 Course Syllabus
MUSB-2301-01 - Music Marketing
|Semester||Summer I 2012|
|Instructor||Vercher, Bryan Heath|
|MyLamarPA||Be sure to check your campus E-mail and Course Homepage using MyLamarPA campus web portal (My.LamarPA.edu). When you’ve logged in, click the email icon in the upper right-hand corner to check email, or click on the “My Courses” tab to get to your Course Homepage. Click the link to your course and review the information presented. It is important that you check your email and Course Homepage regularly. You can also access your grades, transcripts, and determine who your academic advisor is by using MyLamarPA.|
|Course Description||Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.|
No required textbooks. All material will be provided via the Internet. Please make a note of the following websites from which articles, discussions, and videos will be drawn.
Other articles from selected websites will be provided as needed.
|Attendance Policy||Because this course is being offered on-line, there is no "Attendance" policy.|
|Course Grading Scale||90 - 100 = A 80 - 89 = B 70 - 79 = C 60 - 69 = D Below 59 = F|
|Determination of Final Grade||
Weekly Module Assignments - 25%
Blog and Video Discussions/Summaries - 25%
Artist Music Marketing Journal/Observations - 25%
Final Project - 25%
|Final Exam Date||July 9, 2012 - 10:00 AM|
Week 1: Traditional Music Marketing:
Music and the Marketplace
How Do We Market Music?
Product Placement, Advertisement and Retail
Week 2: Online Marketing:
Online Distribution (iTunes, CDbaby, Tunecore and More)
The Power of YouTube
Your Online Presence (Websites and Email Lists)
Making Use of Social Media
Week 3: Marketing the Music Product (Marketing an Album Release)
Setting a Release Date
Targeting Your Market
Creating Awareness (Reviews, Interviews, and Promotion)
Tying in Retail
Leveraging Online Connections
Digital Delivery and Metadata
Submission for Airplay
Week 4: Marketing for the Musician or Band
It's All About the Fans
Revisiting the Website
What is the Real Product?
Free Music: Help or Hindrance?
Networking for the Musician
Leveraging the Power of the Fanbase
Week 5: Current Trends in Music Marketing
The Power of Freemium
Video as a Marketing Tool
Funding Music Through Your Fans
The Individual As Advertiser
|Calendar of Lecture Topics and Major Assignment Due Dates||See Above.|
|General Education/Core Curriculum Student Learning Outcomes||
|Program Student Learning Outcomes||
1. Applies commercial music performance techniques to professional practice.
a. Demonstrates a professional tone quality
b. Demonstrates a secure and accurate rhythm for the style of music being performed.
c. Demonstrates pitch accuracy.
d. Demonstrates dynamic levels that are appropriate for the style of music being performed.
e. Demonstrates phrasing that is appropriate for the style of music being performed.
f. Demonstrates a creative nuance in response to the arrangement.
g. Performs correct notes as required
h. Performs music from memory.
i. Exhibits appropriate facial expression and body movement during performance.
2. Applies commercial music sound engineering technology to support performance practices.
a. Applies appropriate microphone technique to performance.
b. Conducts sound check for the venue, systems, and performance.
3. Applies basic music industry principles to professional practice.
a. Demonstrates an understanding of basic performance rights.
b. Applies appropriate microphone, staging, and set-list protocol for the venue and audience.
c. Promotes performances.
d. Demonstrates an understanding of legal issues.
4. Demonstrates professional behavior as characterized by a commitment to the profession.
a. Demonstrates a commitment to the profession with attendance, persistence in the program, and timeliness to classes, rehearsals, and performances and/or recording sessions.
5. Apply commercial music sound technology to their professional practice.
a. Demonstrate an understanding of the role, duties, and responsibilities of the producer.
b. Demonstrate proper microphone placement and use of room acoustics in a recording session.
c. Utilize editing techniques that are effective and appropriate.
d. Utilize mixing techniques that are effective and appropriate.
e. Develop a production budget for recording projects.
f. Apply sound technology techniques to projects, reflecting specific markets.
g. Develop a signal flow for instrument, microphone, preamp, and input.
h. Manage session time.
6. Apply commercial music performance skill to support sound engineering practice.
a. Utilize theory skills in the recording, editing and mixing process.
b. Utilize keyboard skills in the recording, in relation to the quality of the recording process.
|Course Student Learning Outcomes||
1. Summarize the various aspects of music marketing; (3a, 3d)
2. Identify consumer behavior; (3a, 3d)
3. Describe the different paths that music products take to consumers (3a, 3d)
|Academic Honesty||Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSC-PA policies (Section IX, subsection A, in the Faculty Handbook) for consequences of academic dishonesty.|
|ADA Considerations||The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Special Populations Coordinator, Room 231, in the Madison Monroe Building. The phone number is (409) 984-6241.|
Some material in this course may be copyrighted. They may be used only for instructional purposes this semester,
by students enrolled in this course. These materials are being used fairly and legally.
No one may distribute or share these copyrighted materials in any medium or format with anyone outside this class,
including publishing essays with copyrighted material, uploading copyrighted material to Facebook or YouTube, or
painting or performing copyrighted material for public display.
Copyright violation is not the same thing as plagiarism. Plagiarism is intellectual dishonesty. Offenses of plagiarism result in lower grades or failing scores, and professors and the college strictly enforce plagiarism rules. There is never any acceptable use of plagiarism. Copyright violation is a legal offense, punishable by large fines and penalties.
Copyrighted material can be used if permission from the material’s creator is obtained, or if its use meets the standards of fair use in an educational setting. For example, a student can quote a line from Shakespeare’s Hamlet in a report without violating copyright but still be guilty of plagiarism if the quotation is not properly documented.
If you are in doubt about what material can be freely used, ask your professor or contact the Dean of Library Services, at (409) 984-6216.
Assessment is a process by which LSCPA can help you learn better and gauge the level of progress you have made to
attain knowledge, skills, beliefs, and values. It also helps your professors understand how to improve teaching
and testing methods in your classes, and it helps each department understand and improve degree and certificate
Periodically LSC-PA will collect assessment data for research and reporting purposes, including statistical data and sometimes copies of your work. Be assured that all material the college uses for assessment purposes will be kept confidential. To ensure anonymity, your name will be removed from any material we use for assessment purposes, including video-recorded performances, speeches, and projects.
If you object to allowing LSC-PA to use your material for assessment purposes, submit a letter stating so to your professor by the 12th class day. You will still be required to participate in whatever assessments are being done; we just won’t use your data.
What’s the difference between assessment and grades? The grades you get on papers, projects, speeches, and assignments are specific types of focused assessment. LSC-PA’s assessment efforts include class grades, surveys, standardized tests, and other tools.
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divulge information to third parties, including parents and legal guardians of students. Even if the students are
minors, information about their college work cannot be shared with anyone except in very limited circumstances.
Anyone requesting information about a student should be referred to the Registrar. Instructors will be notified in writing by that Office about what information may be released and to whom.
Please remember that releasing private information about a student, however innocuous it may seem, can be a violation of federal law, with very serious consequences.
Circumstances under which information may be released:
An adult student may submit, to the Registrar, a handwritten, signed note granting permission for release of
information. The note must specify what information may be divulged, and it must specify the name of the person
to whom the information may be given.
The Registrar’s office is located in the Student Center room 303B, and can be reached at (409) 984-6165.
This course helps add to the students’ overall collegiate experience in the following ways:
|Degree Plan Evaluation||
A Degree Plan Evaluation will help you determine which classes you need to complete your program.
All of the classes that you have taken that apply to your declared major will be listed on the right. If you have a class that still needs to be completed, a “NO” will be listed on the right next to the required class.
|HB 2504||This syllabus is part of LSC-PA’s efforts to comply with Texas House Bill 2504.|
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