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Social Media and Digital Communications Management

Guillot, Sheila K.
Chair of Business and Industrial Technology
Sheila McCarthy Umphrey Industrial Technology Center, Office 201B
(409) 984-6381

LSCPA's new Social Media and Digital Communications Management degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing world of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms. Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.

Recommended Program of Study
Course Title SCH
First Semester
ARTC 1302 Digital Imaging I 3
COMM 1307 Introduction to Mass Communication 3
ENGL 1301 Composition I 3
MRKT 1311 Principles of Marketing 3
MRKT 1374 Graphics for Business 3
Second Semester
ARTS 2348 Digital Media 3
MRKT 1372 The Digital Landscape 3
MRKT 1471 Social Media Tools I Design and Implementation 4
MRKG 1479 Writing and Editing Business Information 4
Third Semester
MATH 1332 Contemporary Mathematics (Quantitative Reasoning) 3
MRKT 2470 Story Telling in a Digital Environment 4
MRKG 2472 Social Media Tools II - Monitoring and Analysis 4
MRKG 2478 Social Media Reputation and Crisis Management 4
Fourth Semester
SOCI 1301 Introduction to Sociology 3
MRKG 2473 Social Media Tools III - Capstone 4
MRKG 2479 Web-Based Content Management 4
MRKG 2288 Internship - Marketing/Marketing Management General 2
MRKG 2370 Social Media Law and Ethics 3
Total 60

This program is pending approval of the Southern Association of Colleges and Schools Commission on Colleges, and the Texas Higher Education Coordinating Board.

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