Social Media and Digital Communications Management
Guillot, Sheila K.
Chair of Business and Industrial Technology
Sheila McCarthy Umphrey Industrial Technology Center, Office 201B
(409) 984-6381
guillsr@lamarpa.edu
LSCPA's new Social Media and Digital Communications Management Associate of Applied Science degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing world of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms. Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.
Recommended Program of Study
| Course |
Title |
SCH |
| Fall Semester I |
| RTVB 1302 |
Computer Applications for Media Production |
3 |
| ENGL 1301 |
Composition I |
3 |
| BUSI 1301 |
Business Principles |
3 |
| MRKG 1372 |
Introduction to Social Media Marketing |
3 |
| ARTS 1301 |
Art Appreciation |
3 |
| Spring Semester I |
| MATH 1332 |
Contemporary Mathematics |
3 |
| MRKT 1471 |
Social Media Tools I Design and Implementation |
4 |
| MRKG 1479 |
Writing and Editing Business Information |
4 |
| MRKG 1472 |
Graphics for Marketing |
4 |
| Fall Semester II |
| MRKG 2312 |
e-Commerce Marketing |
3 |
| MRKT 2470 |
Story Telling in a Digital Environment |
4 |
| MRKG 2472 |
Social Media Tools II - Monitoring and Analysis |
4 |
| MRKG 2479 |
Web-Based Content Management |
4 |
| Spring Semester II |
| MRKG 2473 |
Social Media Tools III - Capstone |
4 |
| SPCH 1321 |
Business and Professional Communication |
3 |
| MRKG 2288 |
Internship - Marketing/Marketing Management General |
2 |
| MRKG 2370 |
Digital Marketing Law, Ethics and Crisis Management |
3 |
| SOCI 1301 |
Introduction to Sociology |
3 |
| Total |
60 |
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